What are you building?

Pick the identity pattern that matches your product. Each path has its own flows, policies, and SDK setup.

Consumer Apps

B2C - Overview

Frictionless sign-up and sign-in for consumer apps. Passkeys, social login, and step-up authentication.

Choose when

• Your users are individual consumers on web or mobile
• Fast onboarding and low-friction sign-in are priorities
• You need social login, passkeys, or step-up auth

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SaaS Apps

B2B - Multi-Tenant SaaS

Organizations, invitations, enterprise SSO, delegated admin, and workspace-level policies.

Choose when

• Each customer is a business with its own workspace
• You need org-scoped roles, policies, and branding
• Enterprise SSO or federated identity is required

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AI & Automation

Identity for AI Agents

Authenticate agents, authorize actions, secure MCP servers, and audit every interaction across single and multi-agent workflows.

Choose when

• Users interact with your AI agent securely
• Agents call APIs and MCP servers on their own or on behalf of users
• Multi-agent workflows need trust propagation and audit trails

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